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Our Communications Survey Results
We ran a survey to help us understand our customers’ communication preferences and we uncovered some fascinating insights and trends that we wanted to share. We hope these results will be of interest to you and that you may be able to apply them to your own communications activity. Thank you to all those who took part.
Why people use social media
We are all aware that social media is now a huge part of people’s lives whether that’s keeping in touch with friends and family or keeping up-to-date with professional news and events.
Our Communications Survey 2017 found that there was roughly a 50/50 split in respondents when they were asked why they use social media in a work capacity, with 46% using social media to keep in touch and 50% reporting that they use it to gather news and information.
The changing face of communications
Different platforms were seen as more relevant than others for work purposes, with LinkedIn cited as a ‘work only’ site by 42% of people and three-quarters (74%) using Facebook for personal use only.
Almost half said (47%) said they were comfortable with using social media and one in ten consider themselves social media ‘advocates’.
There has been a huge growth in the use of Twitter among respondents, with more than a fifth (22.5%) using it for professional/business use, compared to only 5% in 2014. One in 10 (11%) said they use it for work and personal reasons, and another 11% plan to use it in the future.
Blogging is seeing a significant rise in popularity with a 13% increase in the use of blogging being reported, compared to 2014.Interestingly, 5% said they don’t use email at all, showing how people are changing the way they communicate.Click To Tweet
Barriers and Access
One of the barriers to using social media is access to it at work with more than a quarter of people saying they are not able to access it or their employers prohibit its use.
But there seems to be a positive move towards social media with one in 10 stating that their employer has an active social media plan in place (11%) and, more encouragingly, one fifth said that their employer encouraged social media for professional purposes (22%).
The number of people who use a smartphone to access social media has also grown with 65% using their phone for this purpose compared to 45% in 2014.
Do these results ring true to you? Or are you seeing something else? We’d love to hear from you.